How To Pick A Name That Best Defines You and Your Brand
This post contains affiliate links. Please see my detailed Disclaimer.
Once you’ve decided to start an online blog or website, and you’re in the process of setting up your webhosting account, you’ll realize that at this point you need to decide on a name for your business.
Not only will the webhost require you to add this to your account, but this is also a critical and defining part of starting an online business.
The name makes everything that you’ve been dreaming of sort of come alive. Your blog is pretty much not much of anything until you’ve given it a name. You can’t go to your friends and say “check out my website”, and not be able to actually give them the name.
This part of the process may already be easy for you. Maybe you settled on a name for your site a long time ago, or had a name that was near and dear to you that you always knew you wanted to use.
However, before you actually make this name official, you should, at best go through a process of elimination and ensure that the name is not only perfect for you, but also perfect for the audience you intend to write to.
First Things First
Decide on a host of different names. Pick quirky ones, funny ones, serious ones, meaningful ones.
Any name that describes you or your business should be written down on paper. Come up with as many as you can, and as many as you want.
The next step is to go through a process of elimination with the names you have written down. This process of elimination has to be a thoughtful and thorough process. The questions you need to ask yourself when it comes to each name are:
- Will this make for a long website name?
- Is it a name that people can easily remember, or that rolls easily off the tongue when someone says it?
- Does the website name clearly define what it is I will write about?
- Is the meaning of the name easy to remember? What kinds of chords will the name strike in my readers’ minds? Happy thoughts? Sad Ones?
- Is there an easy to remember acronym that goes with the name of my website?
One of my favorite websites (OnlineIncomeBliss.com), shortens the website name to OIB for instance.
The website’s name itself is easy to remember and it gives me an indication of exactly what will be in store. This site is going to teach me how to make some income online, and live blissfully!
- Does the name closely resemble other names in the same niche?
- Can the name be easily searched or found through a search engine?
- Will people be confused by the name or intrigued by it? Will it engage them and cause them to want to know more?
Apply each of these questions to every single name on your list, and go through a detailed method of elimination.
Any name that does not satisfy these qualities should be striked off your list.
Continue To Narrow Down Your List
If you started with 50 website names, through your process of elimination, it should be narrowed down to 15 – 20 names by now. Keep going through the same process until you drill down to your top 3 – 5 names.
At this point you can seek input from friends and family or the people closest to you.
See if they like the name. Understand why they like the name, and whether they can clearly relate to it. Ask detailed questions, like whether they will know what the website is about by hearing the name.
From there, you should be able to narrow down to your top name.
But Take Your Time
Don’t rush to sign up with this name once you’ve picked it. Take a day or two to think the decision through, and make sure this is truly the name that encompasses you and the brand you intend to represent.
From there, you can move forward in registering your website’s name. There are many different places out there where you can register your website’s name.
The blog that you are reading right now is registered with NameCheap.
While researching online, the name came up instantly and just like the topic we are discussing, the website’s name resonated with me. It clearly defined for me what I would get – a website name – for – cheap.
I did a bit of research on other website companies where I could pick a name for my blog. I settled on them however because of one big perk that they offer.
NameCheap helps you keep your personal information guarded, so that makes them a great option for selecting your business name if safety and security online is very important to you.
What are your thoughts about website names? What’s the name of one of your favorite websites, and how did you come across it?
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